
Coach Micheal Burt · America's Coach · WSJ Bestselling Author ·
24 Books · Founder of The Greatness Factory
You Found Your Why. It Didn't Move You.
Most people spend years trying to unlock their purpose reading the books, attending the events, doing the work. They find their why and still don't move. Coach Burt's new book Screw Your Why exposes exactly why that happens and hands you the framework to stop sitting on your primary skill and start getting paid for it.

Coach Micheal Burt · America's Coach · WSJ Bestselling Author · 24 Books · Founder of The Greatness Factory
Most people spend years trying to unlock their purpose reading the books, attending the events, doing the work. They find their why and still don't move. Coach Burt's new book Screw Your Why exposes exactly why that happens and hands you the framework to stop sitting on your primary skill and start getting paid for it.
by Coach Micheal Burt with Jana Creel
Screw Your Why is Coach Burt's definitive framework for moving past purpose and into production. Find the skill you were built around. Name it. Package it. Get paid for it at the highest level. This is the book that activates your Prey Drive and makes the gap between where you are and where you belong impossible to ignore.
by Coach Micheal Burt with Jana Creel

Screw Your Why is Coach Burt's definitive framework for moving past purpose and into production. Find the skill you were built around. Name it. Package it. Get paid for it at the highest level. This is the book that activates your Prey Drive and makes the gap between where you are and where you belong impossible to ignore.
by Jana Creel
Jana Creel spent years in U.S. Military Intelligence trained to decode behavior under pressure. She's brought that same precision to personal authority and skill positioning. The Specialist Effect is the precision method that runs alongside Screw Your Why: once you find your skill, this is how you own it so completely that you become the only choice in your market.
by Jana Creel
Jana Creel spent years in U.S. Military Intelligence trained to decode behavior under pressure. She's brought that same precision to personal authority and skill positioning. The Specialist Effect is the precision method that runs alongside Screw Your Why: once you find your skill, this is how you own it so completely that you become the only choice in your market.

24-book author. Wall Street Journal bestseller (Flip The Switch). Founder of The Greatness Factory, Nashville. The only coach in the world who has built a systematic, repeatable method for activating the Prey Drive the thing in people that refuses to stay small. Endorsed by Grant Cardone, Ed Mylett, Tim Grover, Brad Lea, and Sharon Lechter. When Coach Burt is in the room, people leave changed.

Former U.S. Military Intelligence Analyst. Jana was trained by the government to decode human behavior under pressure and she's brought that precision to the work of skill positioning and personal authority. The Specialist Effect™ is a method that has been pressure-tested.

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