Coach Micheal Burt · America's Coach · WSJ Bestselling Author ·
24 Books · Founder of The Greatness Factory
You Found Your Why. It Didn't Move You.
Most people spend years trying to unlock their purpose reading the books, attending the events, doing the work. They find their why and still don't move. Coach Burt's new book Screw Your Why exposes exactly why that happens and hands you the framework to stop sitting on your primary skill and start getting paid for it.
Coach Micheal Burt · America's Coach · WSJ Bestselling Author · 24 Books · Founder of The Greatness Factory
You Found Your Why. It Didn't Move You.
Most people spend years trying to unlock their purpose reading the books, attending the events, doing the work. They find their why and still don't move. Coach Burt's new book Screw Your Why exposes exactly why that happens and hands you the framework to stop sitting on your primary skill and start getting paid for it.
Screw Your Why
by Coach Micheal Burt with Jana Creel
Wall Street Journal Bestselling Author · America's Coach · Founder of The Greatness Factory
Everyone told you to find your why. You found it. Nothing changed.
That's because your why was never the problem.Your primary skill is.
Screw Your Why is Coach Burt's definitive framework for moving past purpose and into production. Find the skill you were built around. Name it. Package it. Get paid for it at the highest level. This is the book that activates your Prey Drive and makes the gap between where you are and where you belong impossible to ignore.
Screw Your Why
by Coach Micheal Burt with Jana Creel
Wall Street Journal Bestselling Author · America's Coach · Founder of The Greatness Factory
Everyone told you to find your why. You found it. Nothing changed. That's because your why was never the problem.Your primary skill is.
Screw Your Why is Coach Burt's definitive framework for moving past purpose and into production. Find the skill you were built around. Name it. Package it. Get paid for it at the highest level. This is the book that activates your Prey Drive and makes the gap between where you are and where you belong impossible to ignore.
Plus: The Companion Book Included in Your Bundle
The Specialist Effect™
by Jana Creel
Jana Creel spent years in U.S. Military Intelligence trained to decode behavior under pressure. She's brought that same precision to personal authority and skill positioning. The Specialist Effect is the precision method that runs alongside Screw Your Why: once you find your skill, this is how you own it so completely that you become the only choice in your market.
Plus: The Companion Book Included in Your Bundle
The Specialist Effect™
by Jana Creel
Jana Creel spent years in U.S. Military Intelligence trained to decode behavior under pressure. She's brought that same precision to personal authority and skill positioning. The Specialist Effect is the precision method that runs alongside Screw Your Why: once you find your skill, this is how you own it so completely that you become the only choice in your market.
Pre-Order Screw Your Why Today and Get All of This
Total Value: $1,000+ | Your Investment: $197
Screw Your Why + the Specialist Effect
Coach Micheal Burt's new book (with Jana Creel) + The Specialist Effect by Jana Creel. Both books are included.
4-Week Virtual Coaching Series
Coach Burt and Jana Creel break down both books live, week by week. Not a replay dump. A real coaching experience with the authors.
Live Activation Session with Coach Burt
One full evening simulcast dedicated to finding your primary skill, live from The Greatness Factory in Nashville. June 1, 6:00–8:00 PM CST.
One Greatness Factory One-Day Event Pass
($497 value)
Walk into The Greatness Factory with Jana Creel and a room full of producers who are done waiting.
Special Whiskey & Wisdom Event Pass
May 13. Coach Burt takes the audience inside Screw Your Why. Bring a drink. Leave with clarity.
Pre-Order Screw Your Why Today and Get All of This
Total Value: $1,000+ | Your Investment: $197
Screw Your Why + The Specialist effect™
Coach Micheal Burt's new book (with Jana Creel) + The Specialist Effect™ by Jana Creel. Both books are included.
4-Week Virtual Coaching Series
Coach Burt and Jana Creel break down both books live, week by week. Not a replay dump. A real coaching experience with the authors.
Live Activation Session with
One full evening simulcast dedicated to finding your primary skill, live from The Greatness Factory in Nashville. June 1, 6:00–8:00 PM CST.
One Greatness Factory One-Day Event Pass ($497 value)
Walk into The Greatness Factory with Jana Creel and a room full of producers who are done waiting.
Special Whiskey & Wisdom
Event Pass
May 13. Coach Burt takes the audience inside Screw Your Why. Bring a drink. Leave with clarity.
The 4-Week Virtual Series
Sundays · May 4 – May 25 · 6:30–7:15 PM CT · Live on Zoom
The Skill You've Been Sitting On
You don't have a potential problem. You have a packaging problem. Stop confusing your why with your skill. This is where it starts.
The Skill You've Been Sitting On
You don't have a potential problem. You have a packaging problem. Stop confusing your why with your skill. This is where it starts.
Decode Who You Actually Are
You've been living your skill. You just haven't named it yet. Your history is your blueprint. This is how you read it.
Decode Who You Actually Are
You've been living your skill. You just haven't named it yet. Your history is your blueprint. This is how you read it.
Purpose Meets Profit
Income follows the Person of Interest. This week, you become one. Package your purpose. Market your genius. Close the gap between identity and income.
Living as Your Skil
Income follows the Person of Interest. This week, you become one. Package your purpose. Market your genius. Close the gap between identity and income.
Living as Your Skill
Most people find their skill and go back to their old life. The specialist doesn't. This week is the permanent identity shift, not a peak experience. Your next big move, decoded.
Living as Your Skil
Most people find their skill and go back to their old life. The specialist doesn't. This week is the permanent identity shift, not a peak experience. Your next big move, decoded.
The 4-Week Virtual Series
Sundays · May 4 – May 25 · 6:30–7:15 PM CT · Live on Zoom
The Activation Session
June 1 · 6:00–8:00 PM CST
Live from The Greatness Factory · Nashville, TN
One evening. One room. Coach Burt on stage doing what he does better than anyone alive, breaking down the skill in the room and activating the Prey Drive. You won't walk out the same. Most people leave that building with more clarity on who they are and what they're actually built to do than they've had in ten years of self-development.
The Activation Session
June 1 · 6:00–8:00 PM CST
Live from The Greatness Factory · Nashville, TN
One evening. One room. Coach Burt on stage doing what he does better than anyone alive, breaking down the skill in the room and activating the Prey Drive. You won't walk out the same. Most people leave that building with more clarity on who they are and what they're actually built to do than they've had in ten years of self-development.
meet the hosts
Coach Micheal Burt
america’s coach
24-book author. Wall Street Journal bestseller (Flip The Switch). Founder of The Greatness Factory, Nashville. The only coach in the world who has built a systematic, repeatable method for activating the Prey Drive the thing in people that refuses to stay small. Endorsed by Grant Cardone, Ed Mylett, Tim Grover, Brad Lea, and Sharon Lechter. When Coach Burt is in the room, people leave changed.
jana creel
Strategist & Author
Former U.S. Military Intelligence Analyst. Jana was trained by the government to decode human behavior under pressure and she's brought that precision to the work of skill positioning and personal authority. The Specialist Effect™ is a method that has been pressure-tested.
$197. Everything Included.
Two books. A 4-week live coaching series. One full evening activation with Coach Burt.
Chapter-by-chapter video breakdowns. A Greatness Factory one-day event pass.
A Whiskey & Wisdom session.
You'll spend more than that on a weekend you won't remember.
No application. No team follow-up. Click the button. You're in.
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